Super Bowl Commercials
NFL touchdown dances- Previously, the NFL would penalize players for doing victory dances in the end zone or anywhere on the field. They were looked at in a very negative perspective because of this. IN the commercial they references Dirt Dancing with the music and they way they were dancing which is targeting young adults (teen) as well as a older group (middle-aged) because of the reference to dirt dancing. To be persuasive they used celebrities such as Odell Beckham Jr. and Eli Manning.
M&M- m&m is a huge candy brand around the world. This commercial was targeted at teens to middle aged people. To persuade you they have humor and they use Danny Devito as a famous product. This ties into why the commercial targets a older audience because Danny Devito is an older actor.
Mountain Dew/Doritos/Lays- Lays, Mountain Dew, and Doritos are all brands that are popular worldwide. In this particular commercial they are targeting an older generation, not the millennial. They use rappers from the late 80's early 90's such as Busta Rhymes and Missy Elliot. Also they use older actors such as Peter H and Morgan Freeman. Those actors and rappers are from and older generation, therefore, targets a older audience.
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