Insidious
Insidious also related to my target audience. This film also targets young adults due to graphic images, suspense, atrocious ways people die and inhumane scenes. A younger population is more attracted to watch a film like this because they can sit for it without it twisting their stomachs. As for a older group this would lead to some discomfort. The film had several trailers played. Firstly, in the hospital, where most of the movie was filmed at. The hospital was open to the public for a tour and to see the trailer of the movie in 2013. The movie's trailer was played in the evening and at night specifically for its target audience which was teenagers and this was the best time to show so that the younger population could be persuaded to go and see the movie. Insidious also used posters and billboards for marketing purposes. In 2013, the first billboard was seen at CinemaCon in Las Vegas. Posters were advertised posted at bus stops and cinemas. Insidious also uses social media as a marketing strategy, for example, they used twitter, Facebook, Tumblr etc.
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