Creative Critical Reflection

1.) How does your product use or challenge conventions and how does it represent social groups or issues?
- At the beginning of my film, I used up to date music. Music that I know a younger crowd would listen to and enjoy which may attract them to watch the entire film. Also my film contained a isolated and gloomy setting. The setting of the part when they saw the strange figure outside the window was a dark road with no street lights; I found this to be the perfect setting for the mood I was trying to create. Also I used nature sounds, low pitched nature sounds to be specific. In the film my two characters get in a wreck but theres no damage to the car, the camera speculates around the car at the nature sounds of crickets and frogs are in the background. Also I used indistinct colors. At a certain point in the film I inserted at green lighting to signify something scary is going to happen you just don't know when and that creates anticipation.

Film (30 second revision)

Target Audience Research (Super Bowl commercials)

Super Bowl Commercials

NFL touchdown dances- Previously, the NFL would penalize players for doing victory dances in the end zone or anywhere on the field. They were looked at in a very negative perspective because of this. IN the commercial they references Dirt Dancing with the music and they way they were dancing which is targeting young adults (teen) as well as a older group (middle-aged) because of the reference to dirt dancing. To be persuasive they used celebrities such as Odell Beckham Jr. and Eli Manning.




M&M- m&m is a huge candy brand around the world. This commercial was targeted at teens to middle aged people. To persuade you they have humor and they use Danny Devito as a famous product. This ties into why the commercial targets a older audience because Danny Devito is an older actor.




Mountain Dew/Doritos/Lays- Lays, Mountain Dew, and Doritos are all brands that are popular worldwide. In this particular commercial they are targeting an older generation, not the millennial. They use rappers from the late 80's early 90's such as Busta Rhymes and Missy Elliot. Also they use older actors such as Peter H and Morgan Freeman. Those actors and rappers are from and older generation, therefore, targets a older audience.

Target Audience Research

       Paranormal Activity 4

       Paranormal Activity related to my target audience as well. This film seemed t relate to a younger audience such as the ages 15-25. The ages of the main characters play a major role in presenting the target audience as well because the characters are of a young age, in which makes them more relatable to a younger crowd. They could relate to the teenagers making the film seem more scary in the process while doing so. The team who put together the sequels of paranormal activity made a studio website up to advertise. They have a certain button on the site that says "demand it": when you click the "demand it" button you're directed to a site where you can vote the movie to your city. This takes place all over the world, so there's many showings of paranormal activity all over the world. If your city demands it 1,000,00 times, they play the movie nationwide. 

Target Audience Research

Insidious

Insidious also related to my target audience. This film also targets young adults due to graphic images, suspense, atrocious ways people die and inhumane scenes. A younger population is more attracted to watch a film like this because they can sit for it without it twisting their stomachs. As for a older group this would lead to some discomfort. The film had several trailers played. Firstly, in the hospital, where most of the movie was filmed at. The hospital was open to the public for a tour and to see the trailer of the movie in 2013. The movie's trailer was played in the evening and at night specifically for its target audience which was teenagers and this was the best time to show so that the younger population could be persuaded to go and see the movie. Insidious also used posters and billboards for marketing purposes. In 2013, the first billboard was seen at CinemaCon in Las Vegas. Posters were advertised posted at bus stops and cinemas. Insidious also uses social media as a marketing strategy, for example, they used twitter, Facebook, Tumblr etc.    

Target Audience Research

The Human Centipede

The Human Centipede related to my target audience of young adults. The film targets young adults because they are  prone to watching films like this; they do not mind the gruesome and graphic shots and takes that the movie has. Older people are put off by those types of images and are least likely to watch the film than young adults. The film had several problems trying to market. The most marketing techniques they had were trailers and poster around the city. Billboards weren't involved, nothing. This was because people thought the film was inappropriate and disgusting; it was even said to be the most disgusting film in the world. Marketing wasn't swell for the team who put the film together.

Critical Feedback on Rough Draft

When presenting my film and receiving the critical feedback, I was told that my lighting was conflicting with one of my characters and that some of my takes were long and dragged out and needed to be cut. At the beginning of my film there's a shot that shows how time is passing like a time lapse; yet it seems as if it is being dragged and takes too much time. So what I would have to do is edit my film to where it still shows the time lapse but not take up too much time. When being critiqued I was also told that my lighting was conflicting with one of my characters. I filmed in the car and used the backseat car lights to help with the lighting. It didn't much help with showing the character as well as it should have, it left a glare on her face. Therefore, I will re-film some and try and fix the problem with the lighting with one of the film editing programs that I am provided with.